By Digitech Aspire
July 26, 2024
Machine learning is now a crucial tool in SEO. By using algorithms to study and understand vast amounts of data, it can enhance search results' accuracy and relevance. This ultimately boosts user satisfaction and website rankings.
Role: Google's first AI-driven algorithm component, RankBrain, uses machine learning to understand and analyze complex search queries. Impact on SEO: It's really important to make sure you understand what the user wants and then make really good content that matches that.
Role: BERT is a tool that helps Google understand the context of words within a search query. Impact on SEO: The focus has shifted from writing naturally relevant, contextually relevant articles to answering user queries in a comprehensive manner.
Role: Role MUM is a multitasking unified model that processes data in multiple languages, formats and languages. It understands complex queries and provides nuanced answers.