AI and Machine Learning in SEO

By Digitech Aspire

July 26, 2024

Machine learning is now a crucial tool in SEO. By using algorithms to study and understand vast amounts of data, it can enhance search results' accuracy and relevance. This ultimately boosts user satisfaction and website rankings.

Introduction

Green Star

2015

RankBrain

Role: Google's first AI-driven algorithm component, RankBrain, uses machine learning to understand and analyze complex search queries. Impact on SEO: It's really important to make sure you understand what the user wants and then make really good content that matches that.

Green Star

2019

Role: BERT is a tool that helps Google understand the context of words within a search query. Impact on SEO: The focus has shifted from writing naturally relevant, contextually relevant articles to answering user queries in a comprehensive manner.

BERT

Green Star

2021

Role: Role MUM is a multitasking unified model that processes data in multiple  languages, formats and languages. It understands complex queries and provides nuanced answers.

MUM